UX design, UI design, interaction design, branding
In 2017 Bestodds was rebranded to Odds. Along with it came a new commercial strategy plus the need to upgrade the site on a technical level. This presented the opportunity to improve the overall UX and UI. Odds is a platform which offers betting odds comparison plus editorial content to better inform wagerers across a variety of sport, racing and entertainment events.
Last updated 13 Dec 2020